In the past year , Google has been moving additional and additional towards guaranteeing that the content they show to their users , should be of prime quality. Recently came their core update here within the starting of 2016 that extremely place the user expertise at the middle of their quality assessment .
But despite the fact that Google currently appears terribly centered in its need for quality of search results, there are many changes on the approach , and there step by step arose several myths regarding what causes smart rankings and what doesn’t.
Let us do away with the confusion …To make up a little with the confusion that prevails in some places , we’ve got created this list of 5 concrete points , that immediately are a number of them that Google counts most, once they ought to assess whether or not your content is of such smart quality that it deserves an area within the search results :
1-You should write to the users and not Google -The user expertise is weighted additional and additional at Google and so it’s vital that you just offer content that targets a user and not a look engine. See your content through a user’s eyes: will it appear credible , it helps Maine , I notice what I get. though there ar still vital each to understand and take pleasure in his , therefore operating Google not with them to act a definite range of times during a text to the be part of the vines no . therefore use your keywords showing wisdom , however carefully. Your content ought to ne’er appear to be spam.
2-You ought to suppose what causes you to distinctive-When you create your content , you want to perpetually suppose what it’s that produces you distinctive . Why does one substitute front of others in search results? what’s that one thing special that DU will offer to users and that they can’t notice anyplace else? ensure to urge it highlighted in your content in order that each users associated search engines will simply browse what areas you’re an professional on .
3- Don’t cheat your users –It is invariably vital to figure with participating and useful headings that are smart at pull users into your website . however use caution to not promise an excessive amount of . it should be tempting to essentially occur the each guarantees and rhetoric within the headlines for the way to draw lots of prying into the positioning , however if you go thus far that you just really cheat your users and also the content doesn’t live up to the guarantees you give up the title , therefore you run the chance that Google punishes you.
4- Have a decent internal link structure – One in every of the ways that within which Google measures the user expertise is nice, is partially however long a user has return to your website and partially on the user clicks around. If you’ve got a decent link structure of your website and users will simply jump around between your numerous relevant articles , it sends an indication to Google that you just each are value it slow and you’ve got immeasurable fascinating content that corresponds to the , users are searching for .
5- Be original in your content – Duplicate content remains a giant ” no-go ” for Google. Therefore, ensure that you just solely use your original content that don’t exist anyplace else on the net ( or elsewhere on your own website , for that matter) . If it’s inescapable to share content with others , ensure a minimum of to figure with canonical tags , therefore I perpetually am certain World Health Organization is that the original owner of the text – however that’s not nearly as good as utterly avoid it. You can see additional regarding Google’s quality tips here .