Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
![PDF] Closing the Marketing Capabilities Gap | Scinapse](https://asset-pdf.scinapse.io/prod/1975971819/figures/figure-6.jpg "PDF] Closing the Marketing Capabilities Gap | Scinapse")
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Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity - ScienceDirect
Sustainability | Free Full-Text | Research Challenges in Digital Marketing: Sustainability | HTML
Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions - Slater - 2014 - Journal of Product Innovation Management - Wiley Online Library
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PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar
How marketing capabilities and current performance drive strategic intentions in international markets - ScienceDirect
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
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PDF] Closing the Marketing Capabilities Gap | Scinapse
Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
Full article: Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance
Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML
PDF) Marketing capability, marketing strategy implementation and performance in small firms
PDF) Marketing Capabilities in International Marketing
Closing the Marketing Capabilities Gap - George S. Day
Closing the Marketing Capabilities Gap - George S. Day
Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research | Academy of Management Annals
closing the capabilities of marketing gap.pdf - Closing the Marketing Capabilities Gap Author(s George S Day Source Journal of Marketing Vol 75 No | Course Hero
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome | SpringerLink
closing the capabilities of marketing gap.pdf - Closing the Marketing Capabilities Gap Author(s George S Day Source Journal of Marketing Vol 75 No | Course Hero
Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China - ScienceDirect
PDF) A Review of Literature on the Gaps Model on Service Quality: A 3-Decades Period: 1985–2013
