![PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/ccf51f6d0f88ee003ea1be2dbe0d2eebf3c97f6f/12-Figure1-1.png)
PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar
Using free association to examine the relationship between the characteristics of brand associations and brand equity | Emerald Insight
![PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar PDF] ATHLETE ENDORSEMENTS AND BRAND IMAGE A Study of Consumer Attitudes toward Nike in Light of the Brand ' s Association with Tiger | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/ccf51f6d0f88ee003ea1be2dbe0d2eebf3c97f6f/16-Table1-1.png)